Press kit
The missing Not Yet button for impulse buys.
Unbought is an iPhone app that lets people park tempted purchases, wait a price-aware cooldown, then buy on purpose or pass and set the money aside.
unbought.
Short Version
Every shopping app has a Buy Now button. Unbought adds the missing pause: park it first, wait, then decide when the urge is quieter.
What It Does
Before purchase
Share a product to Unbought or add it manually before checkout wins.
Price-aware cooldown
Small urges can wait 24 hours. Bigger purchases get 3 or 7 days by default.
Visible not-spending
Passed-on purchases become a balance, streak, goal progress, and share card.
Positioning
Category: mindful spending, no-buy, loud budgeting, impulse-purchase cooldown.
Audience: people doing no-buy or low-buy months, shoppers trying to reduce impulse purchases, and anyone who uses Notes or wish lists as a cooling-off cart.
Privacy: no account, no bank link, local-first core data.
Pricing: core habit free; Unbought Plus annual at $19.99/year with a 7-day trial.
Creator Hooks
One-tap checkout got too good
I needed a Not Yet button.
The want has a half-life
Give it 72 hours and half your cart starts looking like somebody else's idea.
New flex
The stuff I did not buy.
Social Assets
Boilerplate
Unbought is an iPhone app for deciding before you buy. Users park tempted purchases, wait a suggested cooldown based on price, then buy intentionally or pass and set the money aside. The app is private by default with no bank link and no required account. Unbought is built for the no-buy, low-buy, and loud-budgeting era.